Turn your decades of knowledge & experience
into money.
By Solopreneurs, I mean…
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Ex-Corporate Solopreneurs
You traded your VP of Something Fancy title for freedom. Now it’s just you, your laptop, and an inbox that doesn’t stop. You’re figuring out how to take that Fortune 500 expertise and make it pay your mortgage without losing your sanity. A strong personal brand is the fastest way to prove you’re not just another “consultant.”
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Seasoned Entrepreneurs
You’ve built, scaled, and probably sold something before. You’ve got the scars (and receipts) to prove it. But the game has changed. Credibility now lives online. If you don’t own your story, someone else will write it for you. A sharp personal brand keeps you relevant, visible, and five steps ahead of the kids running TikTok agencies.
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Family Offices & Legacy Builders.
You manage capital, connections, and reputation across generations. You've invested in a portfolio of companies. But wealth without visibility is invisible. A personal brand is no longer optional. it’s the trust engine that keeps deal flow alive, attracts top talent, and ensures your legacy isn’t just a line in a dusty annual report.
My online business writing has been seen by millions of readers:
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Entrepreneurs Handbook (230,927+ Subscribers)
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Start It Up Publication (780,424+ Subscribers)
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Better Marketing (121,025+ Subscribers)
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Illumination Publication (81,197+ Subscribers)
Hey friends!
I’m Michael 👋
I’m a 5x Award-Winning Entrepreneur and full-time digital nomad in Southeast Asia.
Follow me as I document my journey building a multi-six-figure one-person business while being a digital nomad across Southeast Asia.
Now I’m building a movement of solopreneurs across ASEAN creating the next generation of one-person businesses.
In 2024, I signed a book deal with Earnshaw Books to write about the Future of Work and the Solopreneurship Revolution.
A message to all ex-corporate solopreneurs
Being a solopreneur is more than just quitting your corporate 9-5 job.
It's about designing a meaningful life.
A life where your calendar reflects your values. Not someone else's priorities.
Where success is measured in freedom, not promotions.
Where "work-life balance" is replaced by life-work integration.
We don't just Step Off from the corporate 9-5.
We Step Toward purpose, flexibility, and ownership.
It's not about building the next unicorn.
It's about building a business that funds your lifestyle,
fuels your creativity,
and gives you time for the people and passions that matter.
Some of us go 100% solo.
Some bring in part-time support.
Precise definitions or labels aren't necessary.
You can define solopreneurship however you want.
But despite different definitions, we all share one goal:
To never again need permission to live on our terms.
You've spent decades climbing someone else's slippery ladder.
Now it's time to build your own.
The D.O.T Framework
Why ex-corporate executives often fail as a solopreneur.
Avoid these traps with the D.O.T Framework.
D — Delivery
Delivery.
Inefficient, ineffective delivery that means you are constantly reinventing the wheel.
O — Offer
Offer.
A spray and pray offer where you try to be everything to everyone. Every project looks and feels new.
T — Traffic
Traffic.
No content strategy, so not enough of the right people see your offer. You get ignored and ghosted.
Results from a happy Launch Pilot
Many of the gurus tell you to go all in on your side hustle, no matter what, but for the most part, I love my job. All advice is geared towards jumping in without a safety net, so it's difficult to move at a more measured pace when everyone is telling you to quit your job and go all in. It doesn't make sense for everyone to do it, and Michael's approach gives some practical advice on how to manage both.
Najela Carter, corporate employee and part-time solopreneur.
The Solopreneur Launch Operating System
1 System.
3 Implementation Options.
One system for building a one-person business that runs on its own. Choose how much you want done for you.
Consulting
Portfolio companies that grow without you in the detail.
I install the operating system inside your business. You get predictable pipeline, sharper positioning, and assets that keep compounding while you focus on the next deal.
Currently full
Join the waitlistCoaching
$20k months on a business that runs without the chaos.
We build your operating system together in 12 weeks. You walk away with repeatable client flow, an offer that sells itself, and the calm of always knowing your next move.
Currently full
Join the waitlistCommunity
A one-person business that funds the life you actually want.
Get the full operating system, the playbooks, and a room of people building alongside you. Start lean, move at your own pace, and own every part of what you build.
Open now
Express your interestDeep dive into the Operating System
Here's how the system works.
Work with a coach
Growing your one-person business with a coach means you grow faster and stronger (without the overwhelm and stress).
When we work together, we clarify your offer and sharpen your sales, marketing, and positioning. You close more sales without wasting time on draining calls or endless content.
The results
When we work together, you can experience these results.
Add
$2-4k MRR.
Never worry about making payroll or where your next client comes from. Go to sleep knowing revenue is growing.
Feel
10x Clarity.
Less stress, less overwhelm, less frustration. Build your one-person business and live with freedom and autonomy.
Create
80%+ Profits.
We build the system, leverage technology, and embed a workflow so your margins stay high and your costs stay low.
Results from a happy Launch Pilot
Since working with Michael, I've refined my sales process from taking hour-long sales calls to the point where I retained 4 members via email alone. No sales calls, just clear messaging and a strong offer. Each of them signed up for 12-month contracts at over $5K each, which is huge. This streamlined approach has saved me a ton of time, and it has given me so much confidence in our ICP and the value we bring to the table.
Matthew Sipala, Owner and Founder of You4ia Health and Active Living.
Getting started
Joining Solopreneur Launch is easy (and fun).
Step 01
Take our FREE assessment tool.
Gain clarity on your current growth phase, and the support you need to launch to the next level.
Step 02
Get a FREE custom diagnostic report.
Feel confident in your journey by understanding the key bottlenecks and the solutions for your next launch stage.
Step 03
Find the best way I can help you grow.
I have a range of options to help you launch, no matter what stage of business you are in.
I’ve helped Launch ex-corporates from…
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Tim Denning
“Been enjoying a few of your Medium articles Michael. Keep up the good work mate.”
327k Medium Followers
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Jacob Pegs
“The way you fuse travel, business insight, humor, and writing in a durian-infused cocktail truly does make reading your emails limitless. I’ll never agree on the durians, but I’ll always keep reading those emails.”
42,000 LinkedIn Followers
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Daniel Mamba Odoi
“Michael has a profound impact on my journey from ex-corporate employee to solopreneur since we met over the last 2 years ago.”
Growth Operator for A 400k+ Creator
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Scott Stockdale
"Seeing your journey from Medium to full-scale solopreneur has been super inspiring! Love your work, man. Remember me when you're famous ;)"
16,700+ Medium Followers.
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Derek Hughes
“Michael has a rare gift for clarity. His writing is sharp, and his solopreneur advice has helped me take real steps forward. He's the real deal when it comes to crafting offers people will buy.”
21,000 Medium Followers
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David McIlroy
“Michael knows exactly how to grow an engaged, loyal audience through his magnetic writing style. He’s a superb creator who’s well worth following on Substack and Medium.”
24,000 Substack Followers
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Veronica Llorca-Smith
“Michael is a solopreneur who walks the talk and has a bias for action. His content takes you from learning to doing.”
11,000 Substack Followers
Free resources
Here are 3 Solopreneur Playbooks:
What industry leaders say
Michael has mastered the game of growing online. He gets the One-Person business model and knows how to wire up passive income paths as well as selling consulting and coaching.
J.D Meier, former Head of Innovation @ Microsoft (25+ years), 62,000 LinkedIn followers.
Kick-start your journey
Popular Resources
Free training
The Durian Offer Map
The complete one-person business model. Repackage your existing skills into a solo consulting or coaching business, without sales calls or ads.
Access it here →AI tool
The Zone of Genius GPT
Turn decades of corporate expertise into your zone of genius in 20 minutes or less, with a custom GPT.
Access it here →Email course
Weaponize Your Writing
Turn your writing into income. Attract high-value leads, build authority, and turn that authority into paying clients.
Access it here →Email course
One-Person Business Crash Course
A free 5-day course to start a cash-flowing one-person business in 90 days, starting from zero.
Access it here →Who this is for
I help one kind of person step off the corporate path.
After 20+ years inside a career, you don't have too little to offer. You have too much. My work is helping you package what you already know into something that earns on its own.
The senior operator
You spent two decades climbing. The title stopped meaning what it used to. Now you want to build something that is yours.
The quiet expert
People come to you for answers all day. You just never thought of that knowledge as a product. It is.
The 40-plus rebuilder
You are not starting over. You are starting from experience. That is a head start, not a setback.
This is for you if
- You have real expertise and want to own it.
- You are ready to trade the title for control.
- You will do the work, not chase a shortcut.
This is not for you if
- You want passive income with no effort.
- You have no experience to build on yet.
- You are looking for a quick side hustle.
Questions
The things people ask before they start.
Do I need a big audience to begin?
No. You need one clear idea and the experience to back it up. The audience comes after you decide what you stand for, not before.
I'm not technical. Can I still do this?
Yes. If you can send an email and write a document, you have enough. The tools are simpler than the software you used at work.
How much time will this take each week?
A few focused hours. This is built for people who still have a job, a family, and a full life. You move at a pace you can hold.
Isn't this just another online course?
No. It is a path for one specific person. The senior professional who knows a lot and wants to turn that into income they own.
What if I don't have a niche yet?
Most people don't when they start. You already have one hidden in your career. The first job is to find it and name it.
Still unsure if this fits? Take this quiz.