Steal These Types of Offers If You Want To Build A $100k+ One-Person Business In 2026.
Every aspect of life comes down to your ability to sell an offer
In July 2024, I moved to Southeast Asia after 27+ years in Melbourne.
But I didn’t come ‘back’ for a business opportunity.
(or the delicious durians).
I came back because my grandparents were in their 80s and 90s. My aunties and uncles are in their 50s and 60s. My dad also moved back to Singapore.
Health issues with my family became more frequent.
I wanted to be closer. Growing up, I always felt there was a generational gap. A story missing from our family tree.
But this move didn’t come without a cost.
When I moved:
I said goodbye to an Executive Director role at 29.
I left behind a multi-six-figure salary and dividends.
I sold 29% equity in a $150k+ p/m business for $1.
I kept paying for a mortgage on a brand new house I wasn’t living in.
I paid a huge financial penalty for moving.
I won’t lie. I was scared, fearful, and afraid.
I didn’t know if I had just made the worst mistake of my life.
Or just ruined my financial future.
But I would do it given the same choice.
Because after 547 days since moving to Southeast Asia, I:
Created another multi-six-figure business.
Built an online audience of over 100k+ followers.
Regularly travel across Southeast Asia (Bali + Singapore).
Secured a traditional publishing deal with Earnshaw Books.
Connected with amazing entrepreneurs and business owners.
The biggest change I made to my new business?
I made better offers.
Here’s what I mean.
Everything in life is an offer and a sale.
I lost $15k in revenue, and my business was failing.
I went to bed crying every night with anxiety.
This was November 2022. I was 27, trying to grow my first one-person biz.
While my business started off well, I hit a wall.
I had all the technical skills.
Writing.
Government policy knowledge.
But no skills in sales and marketing.
Hell, I didn’t even know what a lead was.
Let alone how to build a sales funnel.
But then I found out how to create an offer.
How to structure the promise, proof, and plan.
It wasn’t easy.
But over time, leads started to trickle in.
By the end of the year, I recovered to $25k p/m.
I used to hate selling.
Whenever I’d think of sales, I would picture an overweight, greasy used car salesman selling me a lemon while licking his lips. Once I signed the dotted line, he would own me. I avoided selling as much as possible.
But when my business started to fail, I realized the importance of sales.
Everything in life is sales.
Relationships.
Business.
Work.
Everything.
Most of your daily life is spent selling.
That could be selling a:
Business idea.
Where to eat dinner.
What to do on a Saturday night.
Managing your kids and colleagues.
These are all offers, and you have to sell them.
When someone accepts your invitation and plan, they are ‘purchasing’ your sale. They often buy with their time. But sometimes they buy with their money.
But we don’t think of it that way.
Sales happen every hour of your life.
Get the attention and create a gap.
People love taking quizzes.
We all want to know more about our:
Astrology.
Personality.
Bread type.
No matter the topic, there’s a quiz for it.
The psychology behind a quiz is simple:
People are curious about themselves.
A quiz reduces decision fatigue.
It promises clarity, not commitment.
But from a selling perspective, a quiz creates a demand gap.
Just like when you go to a doctor when you’re sick. They ask you a few questions, take your blood pressure, look down your throat, and then they give you a diagnosis.
How much more likely are you to buy from them now?
Very likely.
You would probably buy any prescription or medication that they recommend.
Why?
Because you felt understood and seen.
The doctor positioned themselves as an authority, using social proof that they have seen and solved this problem before for people like you. They created a gap between where you are now and where you want to be.
You move from being problem-unaware to problem-aware.
This is the same psychology you recreate with your own quiz.
Every niche, sector, or industry can use quizzes or assessments.
I released a quiz earlier this year.
I focused on helping solopreneurs go from $0 — $20k p/m. 90% of my audience makes less than $20k per month. And I’ve successfully scaled multiple one-person businesses from $0 to $30k.
Here are some results I’ve had:
New leads are doing the quiz and then upselling themselves to become customers.
Existing clients are doing the quiz and asking how they can move faster.
Reinforcing my leadership and authority.
Create a gap in desire. Sell the roadmap. And then…
Create and milk your cash cow.
I took 27 flights in 2025.
Almost every two weeks, I’ve been on a plane to a new country. Most of the time, I’m flying a budget airline like Scoot or VietJet around Southeast Asia. Travel is exhausting. But I’m not here to talk about that.
Budget airlines rely on upsells.
Most of their profits come from the upsells, not the flight sales themselves.
Every upsell from:
Food.
Merchandise, Internet, and entertainment.
Baggage, seat selection, and priority boarding.
They charge for every experience and convenience.
Remember:
What you sell most of is not always what you make the most money from.
Budget airlines sell flights.
But they make most of their money from experience upsells.
Most budget flight tickets are breakeven. They just cover costs with a small amount of profit. So, how do they survive? The economics of budget airlines are terrible.
Answer: Upsells, upsell, and more upsells, baby.
Now, as an ex-corporate solopreneur that offers solo coaching and consulting, you’ve got your core offer.
But you can also add upsells.
Some examples:
If you sell marketing, add upsells like copy reviews, landing page teardowns, email sequence audits, swipe files, templates, or a done-for-you content sprint.
If you sell operations, add upsells like SOP creation, Notion dashboards, automation builds (Zapier/Make), onboarding systems, or a 30-day “ops clean-up.”
If you sell finance, add upsells like cash-flow forecasting, pricing audits, tax optimization sessions, financial dashboards, or quarterly CFO-style reviews.
With upsells, you don’t need to maximize every dollar from your core offer.
People buy the core product, but you make a profit on the upsells.
The downsell offer.
People want to buy.
But they don’t always want to buy… right now.
Like relationships, timing is everything in sales.
Price will always be a factor.
So when someone doesn’t buy, offer them a:
Lower-priced item.
More self-serve, less support.
Remove guarantees or features.
BUT…
Don’t offer a lower price for the same product.
One of my friends was buying an expensive car.
The salesperson offered a downsell of insurance.
He started off at $499. She said no.
He lowered it to $250. She said no again.
He lowered it again to $149.
Let’s be clear, the salesperson went from $499 to $149.
She said no again.
Not because of the price, but because the salesperson felt icky.
See how this destroys trust and kills the buying vibes?
Don’t be a buying vibe killer.
If you go down in price, remove features or service. Always.
Never ever negotiate on price without negotiating service.
Lower price = fewer features.
That’s the golden rule of down selling.
Never stop solving your customers’ problems.
Problems never end.
So your solution should never end.
Solving one problem naturally creates another problem.
If you help someone lose weight.
The next problem is maintaining it in the long term.
If you help someone buy their first home,
The next problem is furnishing it, upgrading it, or investing again.
If you help someone get a new job,
The next problem is performing well and getting promoted.
Problems never end.
There will never be a world where people or businesses never stop having problems.
So keep solving your customers' problems.
This is where you can keep customers for months, maybe even years. I’ve had the same 1:1 advisory clients for more than 2 years now. I keep solving their problems that become more sophisticated as their business grows.
The best business is one where clients never want to leave.
If you have low churn and a high referral rate, you can keep growing.
But before you start, remember:
It’s not about creating 100 products.
But more about offering the same product 100 different ways.
The only constraint is your creativity. There are endless ways to sell one thing. Any product can be reframed, repositioned, or repackaged.
Look at bottled water.
At the supermarket, you pay $1.
At the airport, you pay $5.
At a concert, you pay $8.
Exactly the same product. But a different offer. Only the selling environment repositions and reframes the bottled water offer. Nothing changes about the product itself. Water is water.
That’s the approach you can take with your offer.
Change the selling environment, the market, and the target segment.
👉 Build your PROFITABLE six-figure one-person business while you work a 9–5 corporate job (Even if you have kids or a mortgage). If you want my one-person business growth system, I’ve created a FREE email course for you to get started
