The Most Profitable One-Person Business Models In 2025.
I’d do this to go from $0–$10k per month.
Author looking for the best business models in Bangkok.
You’re being lied to.
The explosion of solopreneurship has filled the market with fake gurus who have never made money in their one-person businesses.
Stop listening to these people.
Solopreneurship is simple, but hard.
There are three components of a one-person business.
1/ A compelling character= your magnetic personal brand.
2/ A new mission = The vision of what you want to achieve and enemies in your way.
3/ A new vehicle = the unique mechanism for how you will achieve it.
Most of your time should be spent on step 1.
Steps 2 and 3 become easier once you’ve got an established personal brand.
So, what goes into your personal brand?
All your:
Hobbies
Interests
Thoughts
Obsessions
Forget about ‘niching’ down your personal brand.
That’s dumb.
Create your own niche. Become a category king and you’ll be irreplaceable.
Joe Rogan never chose a niche. He combined his love for comedy, hunting, psychedelics, UFC, and martial arts into one personal brand. No one can compete with him, because they are not him.
Love or hate him, he is uniquely himself.
I’ve used this model for myself.
Whenever family or friends ask, I find it hard to describe myself.
I’m a:
Writer.
Coach.
Marketer.
Consultant.
Digital nomad.
Agency owner.
But I’ve also:
Won 5 awards.
Became a charity CEO at 21.
Taught myself how to do a handstand & muscle-up.
I combine everything that makes me unique into a personal brand that no one else can copy. F*ck being defined by a singular word or label.
Become undefinable.
Embrace all your interests. See how the intersect. You’ll realize that many things relate to each other. This will make you an Attractive Character. Someone people follow and get inspiration from. You are now a leader.
And every great leader needs a vision.
What’s your ultimate goal in life? What are you working towards? The answer to these questions are the life vision you have for yourself and others.
Now, what makes your execution different?
This becomes your unique mechanism. The method that you’ll pursue to achieve your vision. While people might have the same vision, everyone’s got different ways of achieving it. Different strokes for different folks.
No one can compete with being you. You are the most profitable niche.
Okay. That was a lot of cover. But required.
Let’s learn some niches:
Don’t just be a code monkey
Software nerds love to get h0rny over their creations.
They create this ‘$1 million’ app or SaaS idea. They pile in the features. Endless iterations. I knew a developer (let’s call him Greg) who waited years to launch. He wanted to make it perfect.
But when he launched? Crickets.
He couldn’t sell it to more than 3 people and his mum.
Why? Greg didn’t understand the fundamentals of sales, marketing, and human psychology. He only understood the technical side of the product. And to a man with a hammer, everything looks like a nail.
The better use of these skills? Partnering with an established creator.
Creators are great at building an audience. Not so great at monetizing. They are people-orientated. Not product-orientated. If I were Greg, I’d find large creators and offer to build them basic digital products in their niche.
For an Instagram fitness influencer, a workout app.
For a LinkedIn thought leader, a high-converting landing page.
Given their audience size, the heavy lifting of sales and marketing is done.
If you can help a creator with huge amounts of traffic to monetize through a digital product, it’s a money-printing machine. You’ve got a winning combination.
The business model is both beginner-friendly and advanced.
Beginner = charge a fixed amount upfront to build a digital product.
Advanced = take $0 upfront and have a revenue share agreement.
I'd go for the beginner option if you have less than $50k cash in the bank. The revenue share can take time. You could wait 3–6 months (or longer) to get paid.
This is a business model that’s not spoken about.
You don’t need to be a world-class developer or coder. Just stack your technical skills with some basic sales and marketing.
Learn to perform digital CPR.
If you don’t create content, you’re dead.
There is no difference between a dead person who isn’t able to create content and a living person who doesn’t create content.
They are both digital ghosts.
Through people like Nicolas Cole and Dickie Bush, there’s been an explosion in ghostwriting. That’s a great thing. More and more people are realizing the power of written content.
There’s a huge demand-supply gap in the market (for now).
That’s how I started in this one-person business world.
I had been writing online for a few years. Built a following on Medium and LinkedIn. I started getting inbound requests for my writing services. Other people wanted to build their personal brands through words.
I quickly pivoted to this offer.
But just like being a monkey coder, don’t just be a monkey writer.
Stack your writing skills with evergreen money-making skills.
Deepen your writing with sales, positioning, and marketing knowledge. In a sea of UpWork writers who will work for $9, this is how you charge a premium price.
Alongside writing, I taught myself how to:
Create high-converting landing pages.
Write direct-response copywriting.
Build profitable sales funnels.
Curate insights-based email courses.
Produce free and paid digital products.
You’re not just a writer anymore.
You’re a business consultant who knows how to write.
That’s the beautiful thing about writing. It amplifies any skill you combine it with. Once you’re good at writing, move to public speaking. In a world of distraction, effective communication is such a rare (and vital) skill.
Start with writing. But keep stacking skills.
Do the bloody unscalable (for now)…
“But does it scale, bro???”
— Every $2 ScaleBro on social media.
Scale Bros love to talk about one thing: scaling.
But when you’re starting, scaling is not your problem.
What’s your problem?
Two things:
Validating your offer.
Making money.
That’s it.
Your first 3–6 months should be doing one or the other. Ideally both.
The fastest way to validate and make money:
Offer 1:1 coaching, consulting, or mentoring.
If you’ve lost weight, coach someone else to do the same.
If you’ve gotten results with software, consult another business.
If you’ve learned a high-value skill, mentor someone else to learn.
When you solve a problem for yourself, it’s called self-improvement.
When you solve a problem for others, it’s called business.
Yes, 1:1 is unscalable. But that’s okay.
Once you’ve validated that you can solve this problem at a 1:1 level, you can turn 1:1 into group coaching. And then group coaching into a larger cohort model. And then a large cohort into a self-paced course.
That’s leverage. That’s scale.
Don’t let the ScaleBros lie to you.
Start unscalable. Add leverage. Do the scale.
Become an ethical cult leader.
In the age of AI & 5G, information is irrelevant.
Even the most basic AI models can spit out any information you ask.
AI can give you content.
But it can’t give you context or curation.
People need context and curation to implement information. Otherwise, it’s just mental masturbation. If information were the only problem, everyone would be a millionaire with a six-pack abs.
Clearly, that’s not true.
That’s where micro-communities come in.
People will start to organize themselves into communities with similar goals. Whether that’s starting a one-person business, learning how to grow a vertical garden, or people who love to make tacos.
I paid $197 to join a digital nomad community.
Why? Curating that knowledge for myself is a nightmare.
In this group, I can rely on the community's collective wisdom to solve my problems immediately within my context. I now have access to bank fees, visas, and accommodation.
I didn’t need more information.
I can Google all these things or ask ChatGPT. But they can only give me general information. This advice is not based on my context, which is curated for people like me.
So, whatever your interests and goals, create a community around them.
You can find other people worldwide who are just as nerdy as you. And care about the same things you care about.
Get together to grow together.
2025 is the year of the solopreneur.
Every niche is profitable.
The only barrier is you.
Tried these ideas and failed?
Here’s a resource for you…
👉 I’ve previously sold a one-person business and I’m in the process of scaling another one to $20k per month. If you want my one-person business growth system, I’ve created a FREE email course for you to get started.
