A permissionless way to build wealth and create the life you want for yourself. All you need is a laptop and WIFI.

The only thing that determines your financial future is the number of assets you own.

Assets > Liabilities= a strong financial future.

Liabilities > Asssets = a weak financial future.

Assets make time, your friend. Liabilities make time your enemy.

As my grandmother always says to me, “make more friends and fewer enemies.”

Thanks, Gran.

Digital assets won’t make you rich overnight. They won’t generate ‘passive’ income without significant upfront work.

But building a portfolio of digital assets makes you resilient to economic shocks and immune to a bad boss.

When you no longer fear recessions or getting fired, 80% of your worries evaporate into thin air.

The rise of digital tools such as YouTube, Medium, Gumroad, Canva, Zapier, ConvertKit, etc, has made solopreneurship and side hustling 100x more accessible for the average Joe and Jane.

Once you make your first $20 from your digital assets, you’ll be hooked.

Let’s start.

Most people don’t understand the power of digital assets

Everyone knows the traditional ‘physical’ assets such as investment properties or equities.

Investing in real estate got people rich in the 20th century, but the most important real estate in the 21st century is the mobile phone screen.

But digital assets are gaining traction because they are part of the new permissionless economy.

Your Willy Wonka golden ticket to participate in this new economy is a laptop and good WIFI.

With digital assets, you no longer have to beg gatekeepers for access.

• You don’t need a book publisher to become a best-selling author.

• You don’t need a world-class studio to become a video star.

• You don’t need a brand-name magazine to become an influential writer.

Creating digital assets means you can become whoever you want without ever asking for permission. Sign me up!

Digital assets are about taking ownership of your financial future and leveraging the network effects of the internet to your benefit.

Your assets have the ability to be bought and sold to anyone with an internet connection. More and more of the world is coming online. The market is only expanding.

For instance, The global eLearning market is expected to grow by 21% a year, meaning a quadrupling from around $250 billion in 2020 to $1 trillion in 2027. You’re not late to the party at all. Its barely started.

The best part of digital assets? You exploit code and robots rather than humans and the environment.

Win, win.

You already own digital assets, you just don’t know it

I believe everyone has a 4-figure digital asset locked up in their mind.

Or more likely, stored on their Google Drive or DropBox.

If you’ve ever created an email template, a database of contacts, or a PowerPoint presentation, you’ve just created a digital asset. Congrats

Serial entrepreneur and author, Daniel Priestley started a multimillion-dollar company from an email template he used in a previous failed company.

You probably create digital assets every day as part of your 9–5 job without even realizing it. But your 9–5 job (or time-based work) doesn’t scale well. Digital assets help you make money while you sleep.

This is good news.

You have all the skills required to create your own digital assets.

You might be sitting on a gold mine and not even know it.

Whenever people need to make more cash, they either think to rent out their time or sell a physical asset like a phone or car.

Little do they know that you can do the same with digital assets you’ve created in the past.

There are tools available all over the internet to create your assets. YouTube, Medium, Anchor, Gumroad, etc. Many even let you do it for free and will only charge you when you start making money.

Distribution has been automated for you. All it needs is your input.

What are you waiting for?

A portfolio of digital assets works best when thought of like this…

It’s a hedge against uncertainty and risk.

• Maybe you have a bad boss.

• Maybe the economy tanks and you’re left without an income.

• Maybe you finally realize you hate your meaningless job.

Or maybe you stumble upon your passion and want to pursue it full-time.

Whatever it is, a portfolio of digital assets can be the foundation you build your life on. It makes you flexible and adaptable.

That’s when digital assets have enormous value. You can create and monetize a digital asset based on things you already do but don’t think of as an asset.

Look at your hobbies and passions. Chances are you have knowledge, experiences, and insights that people would pay for.

Remember that you don’t need to be an expert. You only need to be 1–2 steps ahead of your target audience.

This is how anyone can build digital assets

“If your business isn’t built for the smartphone screen, you’re going to miss out on the Millenials and the emerging markets”

— Daniel Priestley

Before you can create any digital assets remember this: it’s not about you.

The goal of any digital asset is to solve people’s problems. Don’t build a digital asset to stroke your ego. Have a relentless focus on providing value and money will flow to you.

Digital assets are low-risk, high-value investments.

There is no guarantee that you’ll make any money. But there is also no real limit to how much money you could make.

You also have limited downside. If you create an e-book, you can’t lose more than the time and initial cost of creating the e-book. You can’t sell negative e-books but you could sell a million with no extra cost to you.

Build your digital assets based on your obsessions.

What do you constantly talk about every day? What do people come to you for advice on? What would you happily do for free?

Start there. You probably already have emails or research stored somewhere that you could make into a checklist, e-book, podcast or blog post. Or all of the above.

Outsource the boring bits.

Hire a designer or editor to make your work look pretty.

You can get world-class designers via Fiverr or Upwork.

Ownership is king.

If you build a digital asset on top of an existing platform, remember that you could get deleted or removed at any time. The platform could be gone tomorrow.

You’re only renting space on their servers.

You want to own your audience through an email list or private community.

Experiment and iterate

Your first 2–3 attempts will probably be really bad.

That’s okay. It’s all part of the journey. You have an unlimited amount of chances to keep creating a successful digital asset.

You only have to be right once to change your life for the better.

Here are some digital asset examples:

• e-Books

• Online courses

• Paid communities

• Blogs and articles

• Podcasts

• Video content

In summary

Your financial future can be created through the movement of your fingertips.

It is literally in your hands.

You can create digital assets while you work in your underwear or travel the world without having to ask anyone for anything.

What are you waiting for?

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